Kindle siege was a high-profile domestic rivals failed raid

No high-profile publicity, and no advertising bombardment, Amazon Kindle quietly into China a! Although deliberately low-key, but the Kindle or off a whirlwind Offer: Consumers flock to the deliveryman weak legs, domestic opponents are for Kindle launched a massive blocking action. Kindle can do to stand in the siege? Can throw off opponents do?
Consumer enthusiasm burst
June 8, Kindle into China next day, 19:00 pouring rain, a female customer look urgently into the rain caoyanglu Suning stores, direct the clerk asked: "What new models out of the book there?" The clerk replied no prototype experience, if you want to direct next single, female customer a bit hesitant. Results Five minutes later the clerk told her, the last one in this Kindle Paperwhite be bought within a few minutes.
HP Pavilion dv4 BatteryReporters that day in Suning stores Zhongshan Park, Haining Road to see is in the same situation, the store reserves dozens Kindle Paperwhite short time sold out, many customers can leave their contact details, waiting for the next shipment to. Caoyanglu store clerk told reporters, as early as a few weeks ago, there have been dozens of customer payment book.
June 9th, Amazon.com deliveryman Little told "IT Times" reporter, which themselves are basically two days in the delivery of the aircraft or the original Kindle Paperwhite sets, daily dozen is yes.
All this shows that domestic consumer enthusiasm because of the Amazon Kindle e-book reader that foreign brands and has been heating up, read a few more lovers awaited. The Amazon is also very confident in the e-book store on the first screen marked "Kindle in the book are not old," such words.
Premeditated Hardware "encirclement and suppression"
But at the same time facing the Kindle was a premeditated "encirclement and suppression." Dangdang Touchscreen "are watching" book two generations, the new house of gold HW dry light, China Telecom (microblogging) days reading books, followed by three new Kindle e-book out. Even in the latter two prices are fully consistent with the Paperwhite, 849 yuan, a strong positive implication Watch, Dangdang product pricing as long as 699 yuan. Dangdang slogan bluntly: "I thank the foreign brands to establish a model, let us have the opportunity to go beyond it."
Obviously, product technology and not much secret at all, so as to throw off like the iPad Kindle difficult opponents. From Dangdang "are watching" two generations of hardware configuration point of view, many of the details are targeted Paperwhite weakness. Paperwhite memory is only 2G, 2G because Amazon CEO Bezos considered sufficiently able to save more than 1,000 books; while Dangdang "not see" two generations then launched the "world's largest capacity 8G Memory", can store more than ten thousand books. In fact, in the domestic pay to read the environment and cloud computing environments are different and foreign situation, the latter no doubt a large capacity hard cash for those who simply do not want to buy the e-book reader is more chuckle. Dangdang also specially produced two e-book hardware configuration comparison chart, Kindle in Speech, preset library, CPU and other hardware configuration behind.
HP Pavilion DV7 BatteryPerhaps Kindle into China is not very afraid, although there are opportunities for domestic manufacturers have launched their own products first, but did not do so, but the choice of "striking", on the one hand is the "encirclement and suppression", the other is "borrowing Dongfeng. "
Technical, ecological chain has not yet formed
Meanwhile, Dangdang also said Kindle book resources match the mainland Chinese rivals.
The first fan to start Kindle paperwhite Shen Qiang (a pseudonym) told reporters that she likes detective novels, the Kindle bookstore Chinese search Japanese "reasoning God" Soji Shimada books, the result was zero, which makes him very disappointed. Reporter accordingly Dangdang Tianyi reading and search elements, the two platforms will have Soji Shimada works books, Tianyi reading varieties also more abundant. However, Kindle bookstore ranking the forefront of Yu Hua's "seventh day" in the other platforms that are not appropriate books.
The e-book prices, high original of the "self-control" for example, Kindle bookstore book price of 17.50 yuan, compared with 10.5 yuan Dangdang; Liu were with the "Who's youth are not confused," both of which are 18 yuan; Zeng Air "women are not" hard ", status instability" Kindle price of 2.5 yuan, compared with 8.75 yuan Dangdang books.
It can be said that Amazon e-book content currently does not highlight much advantage, within a period of time with the domestic e-book was seesaw state. But there are also views that Dangdang from the hardware configuration and price competition with Kindle, go to make up the brand and technical disadvantage. In fact, Amazon fame sophisticated e-book market model will gradually force.
Online co-founder Ren Dianshun digital publishing to the "IT Times" reporter analysis, Amazon e-book in a foreign country to build ecological chain excellence, is based on its very strong technical background to achieve, Amazon has a lot of energy into the cloud computing, software and hardware layout , the latest technology to explore other aspects: "In China, the online book market is still relive, Dangdang and Jingdong main focus are rivals such as price wars and so involved, from staffing, development planning, etc., it is difficult to calmly free hand to crack into the forefront of technology research and development book up so the long run, or should technically catch up with rivals like Amazon. "