According to foreign media reports, recently, some white-collar workers are often on the social networking site LinkedIn users feel that their reading of the station's financial news headlines, it seems already to access a portal rather than social networks. Yes, LinkedIn is learning Twitter, to provide more news media content. Media analysts pointed out, LinkedIn provides news media content behind, in fact, want to improve site stickiness, access to user preference data, recruitment and other services as the core support.
In the past few years, LinkedIn has become a big data-based, advanced technology, Internet companies, half of its revenue comes from the corporate recruitment services, now its still in the development of new technology that allows users to consider the white-collar workers had never thought of before positions.
LinkedIn began to enter the media sector, at first glance it may seem surprising. However, LinkedIn has gradually introduced products, building its media content, such as the site launched a celebrity Finance blog "LinkedIn influencers," the official news release enterprise "Today LinkedIn", followed by LinkedIn has acquired newsreader Pulse, and integrate it into their business.
Apple MacBook Pro 17 inch MA092J/A BatteryNot for a fortune in the media business's website, enter the media sector decision-making like that. However, the media business can attract users to the eye, which could bring more users to LinkedIn data to help its recruitment business.
LinkedIn executives responsible for content products Ryan-Roslansky told the media: "We want to become such a place where you can see the morning news, the day before work can discern the industry, in different meetings you attend, you can come to get information . "
Providing News News's "Today LinkedIn", in fact, born in 2011. Subsequently, LinkedIn invited Gates, Branson (Virgin Group boss) and other well-known entrepreneurs, in the "Today LinkedIn" in the creation of a "LinkedIn influencers" blog platform. LinkedIn According to sources, this blog products, resulting in the overall "Today LinkedIn" traffic increased sevenfold. Averaged a blog, you can get more than 100 comments, the most popular blog, click on more than a hundred thousand times.
Perhaps some people will question, LinkedIn engaged in media business, in the end want to do? Media content services business model is online advertising, but for now, online advertising is not a high-growth business. While many companies try to accurate advertising and sponsorship advertising, but for the website operators, advertising business outlook remains uncertain.
According to the advertising industry, the media, "Advertising Age" reported, LinkedIn users are being introduced to the enterprise "sponsor dynamic" service, which is actually a native advertisement (ie, "soft advertising", advertising, and general look similar), which will become its media the business component.
According to this year's first quarter earnings report, the overall revenues in LinkedIn, online advertising accounts for only 23%, the other 77% of its revenue from membership fees products, and corporate recruitment services "Recruitment plan" contributed 57% of the revenue of the site .
Apple A1057 BatteryThus, even LinkedIn's media and advertising business to be successful, corporate recruiters will remain the largest cash cow business. A quarter of the revenues of $ 180 million, an increase of 90%. For recruitment services, the most important thing is to get more user preference data.
LinkedIn is responsible for the content of these executives said, the media content that users frequently accessed content, they rely on this information to understand the industry dynamics, the more they access the content, the more they are likely to buy LinkedIn's membership fees, while the other will promptly update their profile.
Currently, LinkedIn users scale of 225 million people, if you want to bring more information about the product can be used for recruitment, LinkedIn must attract more eyeballs. And two hundred million monthly active users of Twitter and Facebook, compared to 1.1 billion monthly active users, LinkedIn is still lagging behind, they have realized that professionals read the financial news and other content, will be valuable to try to increase user stickiness.
In the past few years, LinkedIn has become a big data-based, advanced technology, Internet companies, half of its revenue comes from the corporate recruitment services, now its still in the development of new technology that allows users to consider the white-collar workers had never thought of before positions.
LinkedIn began to enter the media sector, at first glance it may seem surprising. However, LinkedIn has gradually introduced products, building its media content, such as the site launched a celebrity Finance blog "LinkedIn influencers," the official news release enterprise "Today LinkedIn", followed by LinkedIn has acquired newsreader Pulse, and integrate it into their business.
Apple MacBook Pro 17 inch MA092J/A BatteryNot for a fortune in the media business's website, enter the media sector decision-making like that. However, the media business can attract users to the eye, which could bring more users to LinkedIn data to help its recruitment business.
LinkedIn executives responsible for content products Ryan-Roslansky told the media: "We want to become such a place where you can see the morning news, the day before work can discern the industry, in different meetings you attend, you can come to get information . "
Providing News News's "Today LinkedIn", in fact, born in 2011. Subsequently, LinkedIn invited Gates, Branson (Virgin Group boss) and other well-known entrepreneurs, in the "Today LinkedIn" in the creation of a "LinkedIn influencers" blog platform. LinkedIn According to sources, this blog products, resulting in the overall "Today LinkedIn" traffic increased sevenfold. Averaged a blog, you can get more than 100 comments, the most popular blog, click on more than a hundred thousand times.
Perhaps some people will question, LinkedIn engaged in media business, in the end want to do? Media content services business model is online advertising, but for now, online advertising is not a high-growth business. While many companies try to accurate advertising and sponsorship advertising, but for the website operators, advertising business outlook remains uncertain.
According to the advertising industry, the media, "Advertising Age" reported, LinkedIn users are being introduced to the enterprise "sponsor dynamic" service, which is actually a native advertisement (ie, "soft advertising", advertising, and general look similar), which will become its media the business component.
According to this year's first quarter earnings report, the overall revenues in LinkedIn, online advertising accounts for only 23%, the other 77% of its revenue from membership fees products, and corporate recruitment services "Recruitment plan" contributed 57% of the revenue of the site .
Apple A1057 BatteryThus, even LinkedIn's media and advertising business to be successful, corporate recruiters will remain the largest cash cow business. A quarter of the revenues of $ 180 million, an increase of 90%. For recruitment services, the most important thing is to get more user preference data.
LinkedIn is responsible for the content of these executives said, the media content that users frequently accessed content, they rely on this information to understand the industry dynamics, the more they access the content, the more they are likely to buy LinkedIn's membership fees, while the other will promptly update their profile.
Currently, LinkedIn users scale of 225 million people, if you want to bring more information about the product can be used for recruitment, LinkedIn must attract more eyeballs. And two hundred million monthly active users of Twitter and Facebook, compared to 1.1 billion monthly active users, LinkedIn is still lagging behind, they have realized that professionals read the financial news and other content, will be valuable to try to increase user stickiness.
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