iPhone 4 is Apple's secret weapon compete in emerging markets

According to foreign media reports, the technology industry, Apple has been known for innovation, it is always possible with its latest and most powerful technology to attract a large number of users; but for some markets, the most promising Apple's secret weapon As early as three years ago, has come out.
The secret weapon is the 2010 release of iPhone 4, this product will help Apple increase its market in India and other price-sensitive sales performance against competitors launched from a large number of Android smartphone competition.
The charm of the old version of the iPhone
Apple on Tuesday released the latest quarter report, the results so that investors feel more accidents: Apple's third-quarter iPhone shipments reached 31.2 million, an increase of 20%, higher than market analysts are predicting sales of 26.5 million the target by 18%. Apple's iPhone has been able to achieve such amazing sales performance, and listing has been three years of the iPhone 4 has a great relationship.
Apple A1148 BatteryAlthough Apple claims that iPhone 5 is still the company's best-selling products, but it also added that the market demand for the iPhone 4 is to promote the company's smartphone sales growth is one key reason.
The old version of the iPhone sold to emerging markets, which is nothing new for Apple strategy. And to do so may also cause some side effects, because the cheap Apple iPhone would lower overall gross profit margin.
While Apple is positioning itself as a high-end smart phone manufacturers, but it is going to take some of the more proactive tactics to sell the old version iPhone, old version iPhone in emerging markets is growing rapidly, many consumers have never bought smartphone.
Apple CEO Tim Cook (Tim Cook) said, iPhone 4 to attract a large number of new smart phone users. He was released on Tuesday after the earnings conference call, said: "We want as much as possible to attract new smartphone users."
Apple A1039 BatteryiPhone 4's role in raising revenue for Apple is very important, because it is now no new products to attract new smartphone users.
Cheap version of iPhone
According to informed sources, Apple has been developing a low-cost version of the iPhone, but it will likely be released later this year that product. With the iPhone 4 and 4S is different, cheap version of iPhone screen size will be the same with the iPhone 5, but not with a metal case.
Apple issued a statement before the Apple spokesman declined to comment.
Apple iPhone 4 is currently the cheapest price of iPhone products, American consumers can even get the product, the condition is to buy a two-year service contract. In contrast, iPhone 5 starts at $ 199. If you remove the subsidies provided by the carrier, iPhone 4 is priced at $ 450, iPhone 4S starts at $ 549, while the iPhone 5 starts at $ 649.
Due to the low-cost version of the product transfer sales, Apple iPhone third-quarter average selling price fell to $ 581 more than the second quarter average selling price decreased $ 32.
But Apple does not seem to worry about this problem. In India, Apple has taken a very aggressive pricing and marketing strategy to sell iPhone 4. According to market research firm Cybermedia Research, said Apple's third quarter in India sold 205,000 iPhone. The volume level is about 3 times a year ago, when sales of the iPhone in the Indian market is only 72,000; Meanwhile, iPhone third-quarter sales in India than in the previous quarter, an increase of 41%.
Cook for investors, said: "The Indian market's performance increased by more than 400 percent." But he did not disclose the specific performance data.
In contrast, iPhone sales in the United States and Japan were up by 51% and 66%.
Apple A1281 batteryIn April this year, Apple launched in India a "TM" promotional activities. Consumers buy the standard version of iPhone 4, either through iPhone, Android smartphone or BlackBerry devices, you can deduct part of the purchase money. Minimum deductible of $ 7,000 rupees (about $ 117).
Apple has recently expanded the content of this promotion, which allows consumers to upgrade the storage capacity of iPhone 4 smartphone with older part of the amount deductible.
China business opportunities
Apple said it also plans to increase iPhone 4 in China market attractiveness. Recently, iPhone sales pace in the Chinese market saw a decline of the phenomenon. Cook said: "I still believe that today, China for Apple still has a huge opportunity." He said, adding that he did not because the third-quarter performance of the Chinese market operations disappointed.
But at the same time, the market research firm IDC analyst TZ Wong said Apple will use its sales partners to promote the old iPhone. Beijing business district, a city of a computer business, said his 30 percent of smartphone sales still comes from the iPhone 4 and 4S, iPhone 5 sales contribution is 50%, the rest of the sales are made by Samsung Electronics' products contribute .
The dealer said: "The old iPhone is still selling very well, because now the price is only half the previous lot of customers to buy iPhone 5 are intended as a gift, his words will be used to buy iPhone 4 or 4S."