According to foreign media reports, the latest market survey data show, last year in the Japanese market sale of Amazon's Kindle e-book reader has occupied the largest share of Japanese e-book market. The data showed that, Amazon's low price strategy and powerful brand influence may have overcome a company to enter the market relatively late.
According to well-known market research firm MM Research statistics show, in March of this year 12 months, Kindle has accounted for 38.3% of Japanese e-reader market share, Kobo and Sony's Reader reader followed, the market share of respectively 33% and 25.5%.
It should be pointed out that, the Amazon Kindle until last November in Japan officially listed, this means that a series of data is only its entry into the market during the first five months of sales achievement. On the other hand, acquired by Le Tian Kobo reader in July last year, has been on sale in Japan, Sony Reader first models have been available since 2004.
The outside thinks, Kindle reader in the Japanese release means the area of the competition in the ebook market began to enter the white-hot stage. The Amazon brand in Japan is already a make known to every family name, especially the advantage of the company in the books is the envy of other competitors difficult to approach somebody's greatness. It is reported, early before the release of the Kindle, the Japanese media have been closely tracking the progress of the company the same publishers negotiations.
In the official release of Kindle two weeks ago, Amazon announced that the product price to better with the home market of Japan's Kobo to compete. At present, the Japanese market basic version of the Kindle Paperwhite sells for about 7980 yen ($80), and the same style in the United States market price has reached $119. At the same time, also have analyzed that Kindle on the Japanese market early sales of a good is produced by the company of foreign influence promotion effect, but this effect with the passage of time will gradually fade.
MM Research also said, over the same period, Japanese e-book reader (containing only 5-7 inches of eBook reading devices) of the total sales for 470000, and is expected next year earlier e-reader sales will increase to 520000. Moreover, the data of MM Research are also contains no tablet computer and multiple function equipment including the Amazon Kindle Fire and Sony tablet computer.
It should be said that, compared with other markets, Japan is still a relatively small e-book market. Another well-known market research firm IDC said total sales in 2012, the global e-book reader market is about 19900000, which contributes mostly from American market. With mobile devices such as tablet computer popularization, e-reader sales will drop.
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